For overseas agents, distributors and retail operators

Original collectible toy IP, manufactured for overseas channels.

Lucky Emma designs the character IP, develops blind boxes and plush collectibles, manufactures at scale, and supplies agents, distributors, retail chains, toy stores, gift shops and new collectible store operators.

01 We create the IP

Original characters, series concepts and product stories come from the Lucky Emma side.

02 We make the products

Blind boxes, plush collectibles and gift-ready programs are backed by manufacturing capacity.

03 You sell locally

Agents, distributors, chains and store operators source from us for their own markets.

View catalog Request wholesale quote
  • Original product assets
  • IP design owner
  • Factory-backed supply
  • 15M+ Lucky Emma units sold
  • 100M+ annual group capacity
  • For overseas partners

3D Showroom

Enter the Lucky Emma virtual wholesale showroom

Move through a digital toy fair hall that uses original Lucky Emma product imagery to show range depth before buyers build an RFQ.

Enter 3D showroom Request terms after the showroom tour
Every 3D product card uses original Lucky Emma imagery. Pricing, MOQ, stock and delivery windows are still confirmed by sales after RFQ review.

Direct from the IP owner and factory

We design the characters, make the toys and supply overseas channels.

Lucky Emma is built as an IP design and manufacturing business, not a reseller catalog. The team covers character design, product development, production, licensing and channel support, so distributors and retailers can source a real product line from the source.

Pricing, MOQ, current capacity, stock and delivery windows are confirmed during RFQ review.
15M+ Lucky Emma series units sold

Global sales milestone referenced in prior brand materials.

100M+ annual group production capacity

Scale for collectible toys, plush, BJD and related formats.

100K monthly capacity per product

Up to 100,000 units per product for planned programs.

30+ countries with logistics support

Market follow-up can account for destination requirements.

12K+ designer toy stores reached

Retail footprint referenced in published expo coverage.

IP owner + manufacturer

Original IP, product development, production and licensing sit in one supply story.

Channel-first teams

Design studio, factory, e-commerce, channel operations and brand teams support launch planning.

Wholesale partner focus

Built for distributors, chains, specialty toy stores, gift shops and local operators.

EMMA Secret Forest Perfume Discovery Series Blind Box Character Worlds LOVELY EMMA Pocket Zoo Series Blind Box Character Worlds Lovely Emma Birdie Escape Series Blind Box Blind Boxes LOVELY EMMA Flower order Series rubber-faced plush blind box Plush Blind Boxes Emma Cell Phone Lanyard Accessories EMMA Bunny Collector Series Surprise Box Vol. 1 Blind Boxes Lovely Emma Bunny Alliance Series Blind Boxes LOVELY EMMA Flavor Twist Series Blind Boxes EMMA Secret Forest Perfume Discovery Series Blind Box Character Worlds LOVELY EMMA Pocket Zoo Series Blind Box Character Worlds Lovely Emma Birdie Escape Series Blind Box Blind Boxes LOVELY EMMA Flower order Series rubber-faced plush blind box Plush Blind Boxes Emma Cell Phone Lanyard Accessories EMMA Bunny Collector Series Surprise Box Vol. 1 Blind Boxes Lovely Emma Bunny Alliance Series Blind Boxes LOVELY EMMA Flavor Twist Series Blind Boxes

Blog

Buying guides for agents, distributors and store operators

Practical notes on MOQ, samples, retail display, compliance, localization and launch planning before you request wholesale terms.

Read buying guides
Blind box wholesale

Blind box wholesale RFQ checklist for serious buyers

Use one RFQ to capture market, channel, quantity, sample needs and launch timing before asking for a quote.

 Plush blind box wholesale

Plush blind box wholesale merchandising notes for buyers

Plush blind box programs need clearer shelf rhythm, texture cues and display logic than hard figure programs.

 MOQ planning

MOQ and carton planning for toy buyers

MOQ gets useful only when it is tied to cartons, cases, sell-in timing and the destination market.

 Samples

Sample request policy for wholesale toy programs

Samples should be requested with a purpose, not as a generic early ask detached from the launch plan.

Market-ready

Who should contact Lucky Emma

This site is built for overseas distributors, local agents, retail chains, toy and gift shops, lifestyle stores and operators opening collectible toy stores.

01

For distributors and agents

Discuss territory, channel plan, launch quantity, product line selection and follow-up terms directly with the brand-side supply team.

02

For retail chains and stores

Screen blind box, plush and giftable series with real product images before requesting price, MOQ, samples and delivery windows.

03

For new store operators

Build a first assortment around proven character worlds instead of sourcing unrelated one-off items from mixed catalogs.

Featured wholesale programs

Complete SKU catalog for channel buyers

Filter every published product line by format, search by series or SKU code, then open a product RFQ page with the full cleaned gallery.

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Lovely Emma Hugging Series Plush Blind BoxPlush Blind Boxes LEB2B-19666Lovely Emma Hugging Series Plush Blind BoxLovely Emma Hugging Series Plush Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 16 / : 16Buyer fit: toy retailers, gift shopsEMMA Hey Zodiac Series Blind BoxBlind Boxes LEB2B-19661EMMA Hey Zodiac Series Blind BoxEMMA Hey Zodiac Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 20 / : 20Buyer fit: toy retailers, gift shopsEmma Bunny Collector Debut Series Vol.2 Blind BoxBlind Boxes LEB2B-19657Emma Bunny Collector Debut Series Vol.2 Blind BoxEmma Bunny Collector Debut Series Vol.2 Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 20 / : 20Buyer fit: toy retailers, gift shopsLovely Emma Sweet Treat Bunnles Series Blind BoxBlind Boxes LEB2B-19597Lovely Emma Sweet Treat Bunnles Series Blind BoxLovely Emma Sweet Treat Bunnles Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 18 / : 18Buyer fit: toy retailers, gift shopsLOVELY EMMA LUCKY No.1 Series Blind BoxBlind Boxes LEB2B-19572LOVELY EMMA LUCKY No.1 Series Blind BoxLOVELY EMMA LUCKY No.1 Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 27 / : 27Buyer fit: toy retailers, gift shopsLOVELY EMMA Bear Adoption Guide SeriesBlind Boxes LEB2B-19541LOVELY EMMA Bear Adoption Guide SeriesLOVELY EMMA Bear Adoption Guide Series is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 27 / : 27Buyer fit: toy retailers, gift shopsLOVELY EMMA Punk Era Series Blind BoxBlind Boxes LEB2B-19356LOVELY EMMA Punk Era Series Blind BoxLOVELY EMMA Punk Era Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 13 / : 13Buyer fit: toy retailers, gift shopsEMMA Secret Forest Perfume Discovery Series Blind BoxCharacter Worlds LEB2B-19317EMMA Secret Forest Perfume Discovery Series Blind BoxEMMA Secret Forest Perfume Discovery Series Blind Box is selected for toy retailers, gift shops, lifestyle stores and pop culture distributors that need a clear wholesale RFQ path.: 21 / : 21Buyer fit: toy retailers, gift shops

Wholesale

A cleaner wholesale path for global buyers

The first response should not be a generic contact form. We collect the fields sales actually needs before quoting.

  1. Share market and channel Country, store type and buyer role set the right follow-up path.
  2. Select interested series Pick one or more product programs from the curated B2B catalog.
  3. Estimate quantity Cartons, cases or units are enough for first-pass MOQ guidance.
  4. Sales confirms terms Pricing, available stock, lead time and samples are confirmed by the team.
Request wholesale quote

Build an RFQ in under two minutes

Share market, channel and volume. Sales will follow up with wholesale terms.