À propos
Des personnages pensés pour la mise en rayon
Lucky Emma fonctionne quand le buyer comprend vite la série, la présence en rayon et la répétition d'achat.
Preuves de marque pour le canal
Yanchuang Culture timeline and capability story.
2017
Yanchuang Culture founded
The company began as a cultural and creative industry-chain company focused on original IP.
2019
Original IP series launched
MIO dessert cat, EMMA Secret Forest, ALICE gifts and other blind-box series began entering the market.
2020-2021
Emma Secret Forest Tea Party became a channel hit
Warm, cute and healing character imagery helped Emma stand out among female collectible-toy consumers.
2021-2022
12M+ annual sales and industry awards
Award references include China International Toy Fair honors, TOPTOY awards and entry into Miniso channels.
2022-2023
Overseas market layout
Overseas market work expanded across Southeast Asia, Europe, Australia and North America.
2023-2024
Industrial park and branch offices
Dongguan Industrial Park was established, with branches in Beijing, Suzhou and Xiamen.
Lucky Emma product series matrix
Conçu pour les décisions de canal
EMMA Secret Forest Core Lucky Emma world across blind boxes, building blocks, badges, home goods and accessories.
MISYA Magic academy, dreaming, idol and residence series for collectible toy channels.
Alice Gifts Fairytale-led giftable lines for lifestyle, toy and gift retail.
Killa / MIO cat / Baobao's / MANA Secondary character worlds broaden the assortment beyond a single hero IP.
Design
Univers doux, surprise blind-box et formats cadeaux.
Position B2B
Le nouveau site sépare procurement et browsing consommateur.
Images
La photo produit originale reste centrale; les scènes ajoutent le contexte retail.
Images produit originales
Prêt pour le marché
Sélection issue de l'archive Lucky Emma.
