Emma 소개
매장 진열을 고려한 캐릭터 토이
Lucky Emma 는 시리즈 세계관, 진열 존재감, 재구매 이유가 빠르게 전달될 때 가장 좋습니다.
채널 바이어용 브랜드 근거
Yanchuang Culture timeline and capability story.
2017
Yanchuang Culture founded
The company began as a cultural and creative industry-chain company focused on original IP.
2019
Original IP series launched
MIO dessert cat, EMMA Secret Forest, ALICE gifts and other blind-box series began entering the market.
2020-2021
Emma Secret Forest Tea Party became a channel hit
Warm, cute and healing character imagery helped Emma stand out among female collectible-toy consumers.
2021-2022
12M+ annual sales and industry awards
Award references include China International Toy Fair honors, TOPTOY awards and entry into Miniso channels.
2022-2023
Overseas market layout
Overseas market work expanded across Southeast Asia, Europe, Australia and North America.
2023-2024
Industrial park and branch offices
Dongguan Industrial Park was established, with branches in Beijing, Suzhou and Xiamen.
Lucky Emma product series matrix
채널 구매 판단에 맞춘 구조
EMMA Secret Forest Core Lucky Emma world across blind boxes, building blocks, badges, home goods and accessories.
MISYA Magic academy, dreaming, idol and residence series for collectible toy channels.
Alice Gifts Fairytale-led giftable lines for lifestyle, toy and gift retail.
Killa / MIO cat / Baobao's / MANA Secondary character worlds broaden the assortment beyond a single hero IP.
디자인
부드러운 캐릭터 세계관, 블라인드박스 재미, 선물 포맷.
B2B 포지션
새 사이트는 구매 흐름을 소비자 탐색과 분리합니다.
이미지 원칙
제품 사진이 중심이며 장면 이미지는 리테일 문맥만 보완합니다.
원본 제품 이미지
시장 준비
Lucky Emma 원본 아카이브에서 선정.
