Emma について
売り場を意識したキャラクタートイ
シリーズ世界観、棚での見え方、リピート購入の理由が伝わることを重視しています。
チャネル向けブランド実績
Yanchuang Culture timeline and capability story.
2017
Yanchuang Culture founded
The company began as a cultural and creative industry-chain company focused on original IP.
2019
Original IP series launched
MIO dessert cat, EMMA Secret Forest, ALICE gifts and other blind-box series began entering the market.
2020-2021
Emma Secret Forest Tea Party became a channel hit
Warm, cute and healing character imagery helped Emma stand out among female collectible-toy consumers.
2021-2022
12M+ annual sales and industry awards
Award references include China International Toy Fair honors, TOPTOY awards and entry into Miniso channels.
2022-2023
Overseas market layout
Overseas market work expanded across Southeast Asia, Europe, Australia and North America.
2023-2024
Industrial park and branch offices
Dongguan Industrial Park was established, with branches in Beijing, Suzhou and Xiamen.
Lucky Emma product series matrix
チャネル仕入れ判断に合わせた設計
EMMA Secret Forest Core Lucky Emma world across blind boxes, building blocks, badges, home goods and accessories.
MISYA Magic academy, dreaming, idol and residence series for collectible toy channels.
Alice Gifts Fairytale-led giftable lines for lifestyle, toy and gift retail.
Killa / MIO cat / Baobao's / MANA Secondary character worlds broaden the assortment beyond a single hero IP.
デザイン
やわらかい世界観、ブラインドボックスの楽しさ、ギフト性。
B2B 位置付け
新サイトは購買導線を消費者向け閲覧と分離。
素材方針
商品写真を中心に、シーン素材は売り場文脈だけを補足。
オリジナル商品素材
市場向け
Lucky Emma の元素材から選定。
