直接答案

A seasonal launch should be planned around the buyer's selling calendar, not the supplier's internal calendar. That means the RFQ should show when the shelf needs to be ready and when the first replenishment may matter.

买家要点

  • Map the sell-in date backward from the retail season.
  • Ask for image assets early enough for buyer review.
  • Check if the order should be split into opening and replenishment phases.

采购细节

Season sets the risk

A holiday or event program needs tighter planning than a year-round assortment. The buyer should know when demand peaks and when inventory must arrive.

Use the calendar in the RFQ

If the supplier knows the retail calendar, the quote and sample flow can be matched to it instead of being guessed.

Do not overbuy the first wave

Seasonal programs should leave room for a second order if sell-through is strong, especially in gift and impulse channels.

搜索主题

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RFQ 清单

询盘前先看这篇

我们先收集销售报价前真正需要的信息，而不是只给一个普通联系表单。

  • 说明市场和渠道 国家、门店类型和采购角色决定跟进方式。
  • 选择感兴趣系列 从精选 B2B 目录里选择一个或多个产品线。
  • 填写预计数量 箱、件或大概数量都可以用于初步 MOQ 判断。
  • 销售确认条件 价格、库存、交期和样品由销售团队确认。

批发价、MOQ 和交期由销售在 RFQ 审核后确认。

申请批发报价