Respuesta breve

A seasonal launch should be planned around the buyer's selling calendar, not the supplier's internal calendar. That means the RFQ should show when the shelf needs to be ready and when the first replenishment may matter.

Claves para compradores

  • Map the sell-in date backward from the retail season.
  • Ask for image assets early enough for buyer review.
  • Check if the order should be split into opening and replenishment phases.

Detalle de compra

Season sets the risk

A holiday or event program needs tighter planning than a year-round assortment. The buyer should know when demand peaks and when inventory must arrive.

Use the calendar in the RFQ

If the supplier knows the retail calendar, the quote and sample flow can be matched to it instead of being guessed.

Do not overbuy the first wave

Seasonal programs should leave room for a second order if sell-through is strong, especially in gift and impulse channels.

Temas de búsqueda

seasonal launchbuying calendartoy wholesale programretail launch timing

Checklist RFQ

Usa este artículo antes del RFQ

Recolectamos los datos que ventas necesita antes de cotizar.

  • Mercado y canal País, tipo de tienda y rol del comprador orientan el seguimiento.
  • Series de interés Elige una o más series del catálogo B2B.
  • Cantidad estimada Cartones, cajas o unidades sirven para la primera revisión.
  • Ventas confirma Precio, stock, plazo y muestras se confirman por el equipo.

Precio mayorista, MOQ y plazos se confirman por ventas después del RFQ.

Solicitar cotización mayorista