要点回答

A seasonal launch should be planned around the buyer's selling calendar, not the supplier's internal calendar. That means the RFQ should show when the shelf needs to be ready and when the first replenishment may matter.

バイヤー要点

  • Map the sell-in date backward from the retail season.
  • Ask for image assets early enough for buyer review.
  • Check if the order should be split into opening and replenishment phases.

調達詳細

Season sets the risk

A holiday or event program needs tighter planning than a year-round assortment. The buyer should know when demand peaks and when inventory must arrive.

Use the calendar in the RFQ

If the supplier knows the retail calendar, the quote and sample flow can be matched to it instead of being guessed.

Do not overbuy the first wave

Seasonal programs should leave room for a second order if sell-through is strong, especially in gift and impulse channels.

検索テーマ

seasonal launchbuying calendartoy wholesale programretail launch timing

RFQ チェックリスト

RFQ 前に確認

見積前に営業が必要とする情報を集めます。

  • 市場とチャネル 国、店舗タイプ、役割でフォロー先を整理。
  • シリーズ選択 B2B カタログから興味シリーズを選択。
  • 数量目安 カートン、ケース、個数の概算で開始可能。
  • 営業が確認 価格、在庫、納期、サンプルは営業が回答。

卸価格、MOQ、納期は RFQ 確認後に営業が回答します。

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