Respuesta breve

Buyers should decide early whether the program is meant to be a preorder, a stocked launch or a hybrid. That choice changes sample timing, cash planning and how aggressively the first order should be sized.

Claves para compradores

  • Do not mix preorder logic with stock logic in the same RFQ.
  • Ask when the supplier can lock production for each model.
  • Match the order model to the retailer's cash and shelf risk.

Detalle de compra

Risk comes first

If the buyer is cautious, preorder may make sense. If the account needs immediate shelf fill, stock is the better path.

The model changes timing

Preorder, stock and hybrid programs all have different sample and shipment expectations. The buyer should state which one is being requested.

Use the model to size the order

The most useful number is the one that matches real shelf risk, not the one that looks largest on paper.

Temas de búsqueda

preorder programstock programwholesale inventoryretail buyers

Checklist RFQ

Usa este artículo antes del RFQ

Recolectamos los datos que ventas necesita antes de cotizar.

  • Mercado y canal País, tipo de tienda y rol del comprador orientan el seguimiento.
  • Series de interés Elige una o más series del catálogo B2B.
  • Cantidad estimada Cartones, cajas o unidades sirven para la primera revisión.
  • Ventas confirma Precio, stock, plazo y muestras se confirman por el equipo.

Precio mayorista, MOQ y plazos se confirman por ventas después del RFQ.

Solicitar cotización mayorista