要点回答

Buyers should decide early whether the program is meant to be a preorder, a stocked launch or a hybrid. That choice changes sample timing, cash planning and how aggressively the first order should be sized.

バイヤー要点

  • Do not mix preorder logic with stock logic in the same RFQ.
  • Ask when the supplier can lock production for each model.
  • Match the order model to the retailer's cash and shelf risk.

調達詳細

Risk comes first

If the buyer is cautious, preorder may make sense. If the account needs immediate shelf fill, stock is the better path.

The model changes timing

Preorder, stock and hybrid programs all have different sample and shipment expectations. The buyer should state which one is being requested.

Use the model to size the order

The most useful number is the one that matches real shelf risk, not the one that looks largest on paper.

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RFQ チェックリスト

RFQ 前に確認

見積前に営業が必要とする情報を集めます。

  • 市場とチャネル 国、店舗タイプ、役割でフォロー先を整理。
  • シリーズ選択 B2B カタログから興味シリーズを選択。
  • 数量目安 カートン、ケース、個数の概算で開始可能。
  • 営業が確認 価格、在庫、納期、サンプルは営業が回答。

卸価格、MOQ、納期は RFQ 確認後に営業が回答します。

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