直接答案

Image usage is a procurement issue because it affects how fast a wholesale proposal can move. Buyers should ask what is cleared for internal sell-in, external promotion and post-order marketing.

买家要点

  • Ask for usage scope before sharing the deck internally.
  • Separate trade-only image rights from public marketing rights.
  • Keep original product photography in the sales story.

采购细节

Use the right asset for the right job

A buyer may need one image for a buyer meeting and another for a retailer-facing deck. Ask sales to clarify what can be shared where.

Protect the product story

The strongest sell-in assets show the actual product clearly. If the images are too styled or cropped, the buyer loses useful product information.

Clarify rights early

Trade usage, local marketing and public use are not the same. A short clarification early in the RFQ prevents a later approval delay.

搜索主题

sell-in materialimage usageproduct imageswholesale marketing assets

RFQ 清单

询盘前先看这篇

我们先收集销售报价前真正需要的信息，而不是只给一个普通联系表单。

  • 说明市场和渠道 国家、门店类型和采购角色决定跟进方式。
  • 选择感兴趣系列 从精选 B2B 目录里选择一个或多个产品线。
  • 填写预计数量 箱、件或大概数量都可以用于初步 MOQ 判断。
  • 销售确认条件 价格、库存、交期和样品由销售团队确认。

批发价、MOQ 和交期由销售在 RFQ 审核后确认。

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