要点回答

Image usage is a procurement issue because it affects how fast a wholesale proposal can move. Buyers should ask what is cleared for internal sell-in, external promotion and post-order marketing.

バイヤー要点

  • Ask for usage scope before sharing the deck internally.
  • Separate trade-only image rights from public marketing rights.
  • Keep original product photography in the sales story.

調達詳細

Use the right asset for the right job

A buyer may need one image for a buyer meeting and another for a retailer-facing deck. Ask sales to clarify what can be shared where.

Protect the product story

The strongest sell-in assets show the actual product clearly. If the images are too styled or cropped, the buyer loses useful product information.

Clarify rights early

Trade usage, local marketing and public use are not the same. A short clarification early in the RFQ prevents a later approval delay.

検索テーマ

sell-in materialimage usageproduct imageswholesale marketing assets

RFQ チェックリスト

RFQ 前に確認

見積前に営業が必要とする情報を集めます。

  • 市場とチャネル 国、店舗タイプ、役割でフォロー先を整理。
  • シリーズ選択 B2B カタログから興味シリーズを選択。
  • 数量目安 カートン、ケース、個数の概算で開始可能。
  • 営業が確認 価格、在庫、納期、サンプルは営業が回答。

卸価格、MOQ、納期は RFQ 確認後に営業が回答します。

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