Answer brief
Image usage is a procurement issue because it affects how fast a wholesale proposal can move. Buyers should ask what is cleared for internal sell-in, external promotion and post-order marketing.
Buyer takeaways
- Ask for usage scope before sharing the deck internally.
- Separate trade-only image rights from public marketing rights.
- Keep original product photography in the sales story.
Procurement detail
Use the right asset for the right job
A buyer may need one image for a buyer meeting and another for a retailer-facing deck. Ask sales to clarify what can be shared where.
Protect the product story
The strongest sell-in assets show the actual product clearly. If the images are too styled or cropped, the buyer loses useful product information.
Clarify rights early
Trade usage, local marketing and public use are not the same. A short clarification early in the RFQ prevents a later approval delay.
Search themes
RFQ checklist
Use this article before RFQ
The first response should not be a generic contact form. We collect the fields sales actually needs before quoting.
- Share market and channel Country, store type and buyer role set the right follow-up path.
- Select interested series Pick one or more product programs from the curated B2B catalog.
- Estimate quantity Cartons, cases or units are enough for first-pass MOQ guidance.
- Sales confirms terms Pricing, available stock, lead time and samples are confirmed by the team.
Wholesale pricing, MOQ and delivery windows are confirmed by sales after RFQ review.
Request wholesale quote