Respuesta breve
Image usage is a procurement issue because it affects how fast a wholesale proposal can move. Buyers should ask what is cleared for internal sell-in, external promotion and post-order marketing.
Claves para compradores
- Ask for usage scope before sharing the deck internally.
- Separate trade-only image rights from public marketing rights.
- Keep original product photography in the sales story.
Detalle de compra
Use the right asset for the right job
A buyer may need one image for a buyer meeting and another for a retailer-facing deck. Ask sales to clarify what can be shared where.
Protect the product story
The strongest sell-in assets show the actual product clearly. If the images are too styled or cropped, the buyer loses useful product information.
Clarify rights early
Trade usage, local marketing and public use are not the same. A short clarification early in the RFQ prevents a later approval delay.
Temas de búsqueda
Checklist RFQ
Usa este artículo antes del RFQ
Recolectamos los datos que ventas necesita antes de cotizar.
- Mercado y canal País, tipo de tienda y rol del comprador orientan el seguimiento.
- Series de interés Elige una o más series del catálogo B2B.
- Cantidad estimada Cartones, cajas o unidades sirven para la primera revisión.
- Ventas confirma Precio, stock, plazo y muestras se confirman por el equipo.
Precio mayorista, MOQ y plazos se confirman por ventas después del RFQ.
Solicitar cotización mayorista