Kurzantwort
Image usage is a procurement issue because it affects how fast a wholesale proposal can move. Buyers should ask what is cleared for internal sell-in, external promotion and post-order marketing.
Buyer Takeaways
- Ask for usage scope before sharing the deck internally.
- Separate trade-only image rights from public marketing rights.
- Keep original product photography in the sales story.
Procurement Detail
Use the right asset for the right job
A buyer may need one image for a buyer meeting and another for a retailer-facing deck. Ask sales to clarify what can be shared where.
Protect the product story
The strongest sell-in assets show the actual product clearly. If the images are too styled or cropped, the buyer loses useful product information.
Clarify rights early
Trade usage, local marketing and public use are not the same. A short clarification early in the RFQ prevents a later approval delay.
Suchthemen
RFQ Checkliste
Vor dem RFQ nutzen
Wir sammeln die Felder, die Sales vor einem Angebot braucht.
- Markt und Kanal Land, Store-Typ und Rolle steuern Follow-up.
- Serien auswählen Wählen Sie Programme aus dem B2B-Katalog.
- Menge schätzen Kartons, Cases oder Stückzahlen reichen zuerst.
- Sales bestätigt Preis, Bestand, Lieferzeit und Muster bestätigt das Team.
Preis, MOQ und Lieferfenster bestätigt das Sales-Team nach RFQ-Prüfung.
Wholesale-Angebot anfragen