Answer brief
The distributor questionnaire should capture company type, territory, channel mix, quantity range, sample needs and launch timing in one form. That is enough for sales to respond without asking the buyer to restate the basics.
Buyer takeaways
- Use one form for the basics, not five separate emails.
- Include company role and territory up front.
- Keep the questionnaire short enough that a buyer will actually finish it.
Procurement detail
What the form should do
The form should tell sales who the buyer is, what the market is and how the product is expected to be sold.
What not to over-ask
Long forms are ignored. Keep only the fields that actually change the commercial answer.
Use it as a routing tool
A good questionnaire helps the brand decide whether the inquiry belongs with a distributor, retailer or a different account path.
Search themes
RFQ checklist
Use this article before RFQ
The first response should not be a generic contact form. We collect the fields sales actually needs before quoting.
- Share market and channel Country, store type and buyer role set the right follow-up path.
- Select interested series Pick one or more product programs from the curated B2B catalog.
- Estimate quantity Cartons, cases or units are enough for first-pass MOQ guidance.
- Sales confirms terms Pricing, available stock, lead time and samples are confirmed by the team.
Wholesale pricing, MOQ and delivery windows are confirmed by sales after RFQ review.
Request wholesale quote